SEO means Search Engine Optimization. It is actually getting your website showing on the first pages of search results. Forget about being on the page 2 or 3 , first page is where you will get the Benefits. Very few people clicks on the page 2 , so being on the first page is what will increase your website traffic to a new level.
I know after reading the Benefits of Search Engine Optimization in the previous paragraph , you will be eager to know how its done. First of all you have to choose the right keyword which you want to target. It is the most important part of SEO. Google’s auto suggest is a very handy tool to know what people are searching for , which helps greatly in choosing the right keywords for your website.
SEO Keyword Checklist:
- Try to be specific with the keywords. Like if you have a Restaurant , don’t just target ‘restaurant’ but add the location name too or if you have specific facilities add them , so that customers can easily reach you.
- Having too many keywords in the phrase can decrease its strength. Try to get only 3-5.
- Never use words like ‘Amazing’ , ‘Awesome’ , ‘ Great’ etc as keywords.
Content of your website is the key for SEO. You should have your keywords in the page title to get more Benefit out of keywords. It is also important to add your keywords in the website URL , which you can do by what is known as ‘URL rewrite’.
Link Building is also a great way to optimize your website’s ranking in the search results. More links to your site from others , more the Benefits. Therefore , try to write interesting articles on your website so that others find it good enough to place a link to it on their website.
It is recommended to install Google Analytics to your website to measure and see how people are interacting with your website. It’s easy to install and free of cost.