Monthly Archives: May 2018

Web Designing Trends To Lure Potential Customers

by admin May 5, 2018

Businesses are being active more on the website than doing physical work. It has come to sit on the computer and mobile phones which focus on selling products online by informing them via the internet. The customer should make the first visit to get to know about your business and this is crucially important. If your web design of the website is glitch-free and flawless then the potential customer would like to explore more to get the services. On the other hand, if he has to wait for a link to open he would hardly carry forward or come back on the page. So, you should definitely make the webpage stylish yet simple, interactive, and attractive at the same time.

The web design is an ever-changing fashion. This is why you should always keep intact with the trends. There are some basic rules that one should follow regarding the look. Le’s dig into it.


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First Impression

 Don’t be over fancy or complicated because with complicated web links and navigation, no one would like to stay on the website and will never open it again. The first look is the key factor to keep the potential customers with you. It has to be eye-catching but not haunting pictures and messed up the text. Give your customer base something to relate to, when he lands on your web page. You can go with mono-color, a simple single logo or a warm welcome note.

Smooth Navigation

Make your page customer friendly so they don’t have to wander through pages and links. Help them by providing easy navigation because they don’t want to waste their time when there are many other sites available out there.

Minimum Questions

Nobody wants to give a test for visiting a website. Don’t put questions or ask them for inputs, it is simply annoying and tiring. Rather than this you can simply engage them in talking sessions by chat box or call now option. First of few pages should be as clutter free and hassle-free as possible.

Short homepage

You can use a hyperlink to give the information in inner pages, but the homepage should be clutter-free. Do not insert too many links and other action buttons. Make your customers work very less as because if they get exhausted while searching for a thing, they will leave the website at the moment. Make the content simple and short rather than long paragraphs because people want to know about things in one look. So, your strategy should be to first attract them and then give them more content to read on.

Be creative with the text

The writing style and gesture for common pages are very similar like about us and contact us. You can choose to be a little unconventional while introducing that keeps the customer more engaging. Add something that can make the customers laugh and this will surely convert the customer into a potential client. One-liner satire, Sarcasm or info presented in a unique way can make the website look interesting.

If you want the website to stand out, contact us in Genie web Services as we are the best company to provide you services with SEO, web designing, App Development, Web Development and many more.

Increase the Visibility Online

by admin May 4, 2018

It is not new that strong visibility online plays an important role in any making of strength, breadth and overall exposure to a company. If you own a business, no matter the type of business, you have to make and use certain digital marketing techniques that will give the permission to the business owners to dig in an unlimited pool of marketing opportunities.

We are going to discuss some easy-to-achieve ways that will quickly help you to make your efforts for marketing more effective and at the end will boost the online visibility-

Freshen up your business website

Importance of fresh Content
Always keep your content fresh

If you have a very boring and slow responsive website then there is no point in making any online marketing strategies. Keep updating your current website with highly effective and optimized content. This is the best way to get noticed. Make sure that your blogs on the website are easily noticeable and accessible to visitors. For this decide keywords for each and every web page.

High-quality content

High quality content for website
Keep Content of high quality

Always publish high-quality content to lure customers to your website. Keep your marketing strategies creative and flowing by content that will attract viewers for long. You can do this by adding the funny and informative blog, cartoons characters in blogs and even an amazing eBook.

Recheck the keywords

recheck keywords for website
Check the keywords again

Keywords have a very important role to play and this is the way to ensure success or failure of your business. The strong the keywords, the more traffic you will get. If you are seeing that you are not getting the return on your investment from the set of keywords that you are using, then maybe this is the time you should recheck and reexamine keywords. This will ensure that you are using the correct
keywords and are not wasting time in marketing the products and services you are offering to the wrong consumer.

Make a plan for your targeted clients

Target Potential Audience
Target the required audience

Take time to research on exactly whom you want to react and reach to your online advertising efforts. This is the best way to get back into the mainline of the process to obtain the results. Recheck the websites to create a highly customized list of emails.

Optimized press releases

An Optimized press release helps you to give you the platform for self-promote with the targeted audience. Give the information about the product and services that you have to offer to the people on press release ideas and topics. Just look for websites that are responsible for the distribution who have some kind of strategy on SEO optimization and permit to release your published indefinitely.


Creating a place on the internet for your products and services is an art and science. Most businesses have a set of the team to do it but some carry out the online promotion for saving some extra bucks!

In case you are searching for an in-house team that is capable of delivering expected results then get in touch with us at Genie Web Services. We have a team of experts to help you with your need and give you the desired return on investments and traffic.