Monthly Archives: February 2018

Google Extension For Meta Description

by admin February 26, 2018

Everything You Need To Know For the extension limit of Meta Description
 by Google

Meta Description is a tag or snippet in HTML that appears in the head section of the HTML page. It usually looks like <Meta name=”description” content=”This is a description of my web page.”/>. This summarizes the content page for Google search engines which will help you in mentioning your page to Search engine page to boost the ranking. In short, it is a kind of tag that gives the short description about the page to Google and visitors. Sometimes Google shows Meta Description in SERPs which is a search snippet appearing as a just below the link. Sometimes you want to get Meta description content because Google might want to display page content only which is actually very relevant for users.

The word limit of Meta Description means the character which can be used in the description that was 155. But with recent updates, Google has not expanded the limit to 290-320. It is quite exciting and helpful for blogger and companies having a website. Now you can use more words which are up to 300-320 characters in your Meta Description to describe the page content. It’s a relevant and most awaited updates that will help the businesses and marketers to increase the characters they enter in Meta description Box and this will ensure the better performance than before.

After new update landed between people, it’s getting positive responses. Now you can easily write around 320 characters in your Meta Description box and it will help you in explaining your reference of content better in the search engines. This will help you and assist you to give the chance to increase the rank of your website and will promote your brand in SERPs. After the update done by Google, people are actually going back to change their Meta Description on their existing pages that they’ve written. But you don’t have to do this because Google has already noticed them and if you change the Meta description to them then it might affect their rank.

So now you can think as much as you can to put the content in Meta Description because now you have the access to 320 characters in the Meta description. For any such content which is related to digital marketing purpose, you can use the allowable space for many reasons and ways. The first and foremost, you can use it to help in giving the more in-depth synopsis of your article. This extra information about the content might be perfect and enough to get more clicks and traffic to your website.

Second, you can fill the Meta description space with related keywords which will search the terms and will show at first when someone will search. This will help you Google algorithm which will sense that you’re authentic but you should not think the expansion for stuffing keywords only because this will not take you anywhere soon. The third is, you can use the space which is twice the space we had earlier by adding clickbait texts. , Now you have more chances for clickbait text than in the past and this will help you get more clicks as well.

At last, it’s extremely beneficial to use them in your future posts leaving whatever you have written before alone. But you should use this space smartly to get positive outcomes soon. So, now is the time to enjoy this new space of more freedom of Meta Description. To solve any issues related web designing, website managing, development of the website, SEO, Software development and other website and app related problem, Get in Touch with Genie Web Services. We are best at providing services in these sectors efficiently and at a relatively low cost.

2018 Trends In Social Media Marketing

by admin February 23, 2018

With New Year there is new in everything. Everyone expects something new and positive to happen. Like everyone, even Business entrepreneurs think for a better and positive change for themselves and also hoping for some more advancement, and growth in their empire. Companies that are involved in social media marketing are giving time to efficient planning and effective strategy to increase online presence. Let’s look at some trend of 2018 which are going to dominate the Social Media Marketing.

Wing Out with Video Content

video marketing or Social Media Marketing
Video content has been highly overrated for years but now people want to hear and see than to read. Video Content is a powerful path for this Social Media Marketing which is in demand and will influence the SMM in 2018. After many studies, finally, it is proven that successful marketers are using video content to lure the customer into their business. They are taking it as the main Social Media Marketing Strategy.  This strategy is going to go up and video content trend is on top this year.

Customize Content

customized content or Social Media Marketing
Businesses are now more focused on gaining more traffic and for that, they are adopting many strategies of social media platform to be famous on the digital platform. But it is not extremely difficult to get noticed in this competitive environment. So there are ways which make it possible for you by creating personalized and customized content for customers. To get the click and traffics personalized contents are quite handy and are best for SMM. This is why the best company of Social Media Marketing are more focusing on creating personalized and customized content and make it a social media marketing strategy.

Chat Box for Better Communication

chat box for Social Media Marketing
To become successful in your business, customer connection and relation is very important. In this, social media marketing helped businesses in a long way. The social platform is the best medium to bring brands and customers closer by connecting them in real time. It also enables the businesses to get real-time feedback from users of social media with the immediate messaging features. The chat box will be very helpful to create the connection in two people on social media platforms instantly.

Content That is Appealing

people appealing content or Social Media Marketing
This is the best way to attract customers and get your followers more engaged. Companies now are using live content to appeal and make ways for masses. To do this they are mostly using Facebook live to show the products by using not the dummy but actual people in their videos. Just like them, if you too want people to take interest in your content and then engage them more with your broadcasting in real time.

If you are looking for growth in your business by Social Media Marketing then get in touch with Genie Web Services who is expert in providing reliable services and has many happy clients from all around the world. We have a team of expert to access you the result you want.

Tips to Make Mobile Application More secured

by admin February 22, 2018


Because of ever-changing technology and revolution in the platforms of mobile development, there has been a constant growth noticed in the application development platforms. It is extremely courageous and has helped in the simplification of the whole process of mobile application creation. There are many things and methods involved to make it easy like advanced methods, simple plugins, and instinctive platforms. With these, almost everyone can create their own mobile application according to their will.

For the safety of mobile application development process, one step is the most important one and that is the integration of safely interface. Making sure that your app is safe is the most crucial step for users and especially when it asks for their personal data and information.

Best Use of Encryption

Best Encryption

Encryption is the best way to secure the device and mobile application. But the encryption should have to be the best encryption like 256-bit AES. This encryption enables you to encrypt all the data transferred and accessed from the user’s device. Proper encryption will make the hacking of data difficult for a hacker to steal.

Careful Testing

test the app carefully
As a mobile application developer, you have to test the credential and authentication of the app many times with multiple methods of software testing. This will make sure that you have covered all the important information and bases. There are many ways available for rigorous testing like careful testing, exploratory testing, and automated testing. You are supposed to allow an amount of time for testing of an application when designing the mobile application.


Phototyping to secure app
Prototyping is basically a restoring point for the application and is an amazing way to keep a check on your progress. This is a way to develop the app in which if you are trying to make an addition in-app and failed then you can pick up the process from the last successful prototype.

Use trusted Certificates of Device

trusted device certificate
A successful application is the one which is compatible with almost every mobile device. You are supposed to name of the devices in the of application description if the application doesn’t support a particular device. The use of device dedicated certificates will help your application to integrate the source code with the help of hardware architecture.

Keep the Updates

keep the updates
Minor modifications or change in updates to the source code of the
application will help you avoid the chances of fault to a minimum. You should not poke users for constant updates. The best way to do it is to come up with the monthly update for any addition or removal of bugs.

Data Cleaning Feature

data cleaning feature
This feature allows the user to erase their personal data from the mobile application if they lose the device.

So if you are looking for any of the above way to make your mobile
application or for a highly secure mobile app then get in touch with
Genie Web Services who is an experienced mobile app development company with skilled professionals. We can bring a long-lasting change in your business. Contact us now to give your business wings to fly sky high.

Latest Trends to Follow for Mobile Development

by admin February 7, 2018

Not only fashion world but there is one more industry which is also
booming at a larger pace and has been setting trends domain as well and that is mobile app development. There have been many changes in the trends that designers are looking for in 2018. Designers will learn to use some of the new trends in app technology which will enable you to convert your app development into a successful app formula.

This year is going to convert the world of app development technology where it will give you many changes on a spinning wheel to upgrade the demand and the needs of the hour. Whether it is app development or SEO to efficiently enhance user-experience, each and everything should be given equal importance and special attention to give a better experience of the mobile app. Let’s discuss latest trends of 2018 mobile app development which will be there to make your application be on top of the app market.

More Lighter and Faster

Faster and Lighter app: Genie Web Services
In this time where everything is fighting with time and satisfaction, Users are quite impatient and are extremely demanding. If anything or any app is taking time to open or work or doesn’t fit their taste, they stop juggling with that app and simply uninstall the app. They finally start proceeding with a new app. This is how it creates a quite competitive and struggling environment for a mobile app. It is now getting over anytime sooner. You need to come up with strategies which will help your app overcome this problem and make your size of app lighten and make it faster.

More security

App security: Genie Web Services
There are many apps which are dealing with security of app but that is not new. This is something all mobile app development company should keep in mind while making the app because no clients want an app that is not secured. This is the best thing in 2018 Security is the most significant bone in every mainstream-app regardless of the genre it carries. And the same can easily be achieved by encrypting the sensitive data, shifting to identify the data leakage and SSL data route.

Augmentation of Reality

Augmented reality Genie Web Services
Thanks to the recent Apple conference, it is clear that it will be an integral part of augmented reality development in order to keep users involved and hitched to your mobile app. The possibilities for AR to grow bigger in every industry are nondebatable and as per the recent reports, it is expected that the market AR and VR will fetch market in 2021. Thus integrating the AR and the VR functionalities is an unavoidable part of your mobile app for the
user base.

Many mobile app development companies have been experimenting with the new features and functionalities, the chances of your app getting rejected or uninstalled will grow higher only if your app carries the above-mentioned elements. Get in Touch with Genie Web Services which is the best company for app development which will assure you all the above services.


by admin February 5, 2018

With the services and every new technology and innovation, web design is always a tricky and fun business to deal with. You have to be updated with the trends to follow and to maintain a name in the market. Many innovations are going to be introduced in 2018 that designers are looking forward to, for a better experience.


high quality GIF and Videos
Cinemagraphs is basically all high-quality videos or GIFs that run on a continuous and smooth loop. They have become a popular trend to add a special movement and visual interest to boring static pages.


software development
web development company

Vibrant, staggered and compiled layers of color add more depth and
texture to any simple website layout.


texts only latest trends of web design
Some websites are putting more words than images. They are relying more on straightforward texts to navigate and inform visitors about their company.


Ultra minimize of web design
Taking the old and classic minimalism to its extremity, some designers are intended to define what a website should look like by displaying and minimizing it to just the absolute bare necessities.


verticana ndhorizontal words for web design
Designers are working towards test to make it Free from its usual and old horizontal alignment by replacing it vertically on a page


Geometric designs for web design
More geometric patterns and shapes making the website more popped. It adds some design and textures to a flat design.


sherif fonts for web design
Later in 2017, with limitation in screen resolution and lack of support that we get for online font, designers always avoided serif fonts. But with some modification, it will be in used to add a hint of style and sophistication.


overlapped text and images for web design
What’s new to see in blogs and portfolios are slightly overlapped texts over images. Overlapping of texts stand out with vibrant and colorful underlines under every title.


organic shapes for web design

Days of compressed strict grid layouts are gone. In 2018 there will be curved lines and more organic shapes. More of borderline cartoonish background is added in the bar to give personality and vivid color to the boring and uncomplicated design.


hand drawn fonts for web design
Custom and hand-drawn fonts are started to crop up even more in recent months. These unique types and styles add life and help designers to create a totally unique look.